Times of Israel –
Israeli start-up makes smartphone capabilities more accessible to older users.
a guiding principles of the smartphone business is that the younger the customer, the more likely to embrace advanced features. For the elderly, feature phones – old-style Nokias and Samsungs that don’t have touchscreens – retain popularity, because some older people lack the dexterity to handle the finger flicks needed to interact with smart devices, and those who are technophobes aren’t interested in those features anyway.
Amir Alon, CEO of Israeli start-up E2C (Easy to Connect) begs to differ…