– APB News –
Racana, a provider of cloud-based platform for management, marketing and monetisation of digital content, has launched a distribution management service for all types of video-based content.
“The Racana launch of cloud-based media management provides content owners with the simplest and quickest method of getting video assets onto distributors’ online ‘shelves’ which increases ROI and provides cash-flow advantages,” said Amit Sternberg, CEO of Racana.
The new Racana platform aims to provide members of the media industry with all the tools required to manage, sell and deliver all types of content directly to consumers or through distribution channels. The platform enables the easy management, marketing and monetisation of all formats of digital content on all devices, and facilitates operations and cooperation throughout the entire digital content value chain…