– Business Wire –
CANNES, France–(BUSINESS WIRE)–justAd.TV, the non-linear advertising specialist, is opening a new chapter in targeted advertising, enabling content owners to embrace and monetize the Connected TV environment with the launch of the worlds’ first multi-device TV advertising platform. The new software development kit (SDK) is compatible with the leading connected devices and designed to allow content and platform owners to immediately start generating new revenues from today’s multi-screen, connected TV world.
“Most of the content and platform owners we talk to face two main issues – the first is the proliferation of connected devices and the associated costs of supporting each one. The second is the business case for non-linear TV content, as most people skip 30 second ads,” said Yariv Erel, co-founder & CEO, justAd.TV. “The new solution we’re offering today addresses both issues. Once implemented our SDK ensures that ads can be displayed on multiple devices, making integration costs obsolete. The fact that we offer pause, fast forward, stop, ‘Red Button’ and many more ad triggers maximizes consumer interaction and ad viewing opportunities, increasing ad revenues and ROI for our customers.”
As well as the SDK, justAd.TV is making sample applications available for each connected device. Once registered at www.justAd.TV, content and platform owners can download a chosen application, for example an application compatible with Samsung TV, and view justAd.TV’s new advertising formats on their TV without the need for expensive R&D…