– Mobile Entertainment –
Serve non-linear ads across any device that plays TV.
The Israeli company says its platform reduces integration costs by hitting multiple channels.
But more compelling may be the fact that its ads are non-linear and thereby improve engagement as most people skip 30 second linear TV ads.
Examples include serving adverts when the viewer pauses, fast forwards, or stops an on-demand program, interactive pre-rolls, scheduled adverts and many more…