Times of Israel

An innovative contest for entrepreneurs is coming to Tel Aviv, with 100 Israeli companies competing for a chance to win $100,000

At some point in their careers, most start-up entrepreneurs have to give an “elevator pitch” — a two- to five-minute spiel about their company’s technology and business plan. The idea is to be able to talk up their company to executives for the few minutes that they are truly a captive audience: during the elevator ride up to their offices.

The judges include New York City’s Jamie O’Hara, director of Grise Global Group, Montreal’s Howard Stotland (founder of STS Systems), Mayer Gniwisch (founder of ice.com) and Danny Knafo (Calidus Capital Corp), who have all founded and sold technology companies for hundreds of millions of dollars. Roy Oron, general partner of Israel-based Plus Ventures, has also joined as an investor and judge in the competition. The group of judges will choose one winner by the end of the evening during a cocktail party for all attendees at the top of the tower. The winner will get a prize package worth up to $100,000 in investments.

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